Top Shopper Dialogsm

“Top Shopper Dialog” (TSD) research gets to the why behind consumer behavior, which is a critical input when:

• Crafting the appropriate message for specific customer segments
• Identifying those key brand attributes behind the purchase decision
• Obtaining consumer feedback on programs and promotions

Originally designed as Heavy Buyer research, it has adapted to gain insight into Lighter Buyers (to see what may propel them to Heavy status), Lapsed Buyers (to see why they left) and other targets. Behaviorally based targeting is the cornerstone of the TSD.

• To achieve precise target selection, we typically recruit TSD participants based on shopper loyalty card data from cooperating retailers.
• Unlike most qualitative research, consumers cannot self-select into the research.

The interviews themselves are telephone one-on-ones and blend qualitative and quantitative approaches while avoiding the major pitfalls of each. All reporting and recommendations are provided to the brand in the voice of the consumer.